Thursday, February 14, 2013

Pear Logo

My friend is an associate in a company that sells health products -especially weight loss shakes and things. I looked at her website because she wanted me to format their logo into an SVG file... and the website itself looked good but the logo...

I was horrofied! I told my friend what my professional opinion was and that I'd be happy to upgrade her logo for free, but she said she didn't want to have to update the website -which would involve contacting the web developer and update all the recently ordered business cards.

But I explained to her that:

1. The shading on the pear was wrong -dark green should be where the yellow is and the yellow should be where the green is. Dark color towards bottom, light color towards top. 

2. It is a painfully two-dimensional image with a shadow that makes it appear to be a 3D two-dimensional image.

I said the concept was great -the colors white and green evoke "health" as does the pear itself and the ribbon around the pear's "waist" would be associated with a woman's hour glass figure.

My friend said they needed a logo in a short period of time -a couple years ago before she even knew me- and this was the best logo they could find.

I understood.

But friends don't let friends use crappy logos, so I designed her a new one anyway.

2D Logo 1:

Initially I went with a yellow ribbon to relate back to the typical yellow ruler ribbons used for measuring -but without the stupid, black tick marks that take forever to draw. Then I went with purple which complements the color green much better:

Having thusly achieved Part 1 of my goal to explain to my friend what two-dimensional images should look like (without shading) I then upgraded to a more 3D looking logo:

This is how you shade a f*cking pear. And then because my friend was so fond of drop shadows, I gave the now 3D-looking pear one of its own...

All 5 of these iterations only took about an hour to make.

In conclusion: Find a good graphic designer who knows what they're doing, not just how to draw something that resembles a pear, but also respects nature and the laws it's governed by -like lighting and shadows.

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