But I explained to her that:
1. The shading on the pear was wrong -dark green should be where the yellow is and the yellow should be where the green is. Dark color towards bottom, light color towards top.
2. It is a painfully two-dimensional image with a shadow that makes it appear to be a 3D two-dimensional image.
I said the concept was great -the colors white and green evoke "health" as does the pear itself and the ribbon around the pear's "waist" would be associated with a woman's hour glass figure.
My friend said they needed a logo in a short period of time -a couple years ago before she even knew me- and this was the best logo they could find.
I understood.
But friends don't let friends use crappy logos, so I designed her a new one anyway.
2D Logo 1:
Initially I went with a yellow ribbon to relate back to the typical yellow ruler ribbons used for measuring -but without the stupid, black tick marks that take forever to draw. Then I went with purple which complements the color green much better:
Having thusly achieved Part 1 of my goal to explain to my friend what two-dimensional images should look like (without shading) I then upgraded to a more 3D looking logo:
This is how you shade a f*cking pear. And then because my friend was so fond of drop shadows, I gave the now 3D-looking pear one of its own...
All 5 of these iterations only took about an hour to make.
In conclusion: Find a good graphic designer who knows what they're doing, not just how to draw something that resembles a pear, but also respects nature and the laws it's governed by -like lighting and shadows.
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